Innovative Marketing Resource Opens for Businesses

Innovative Marketing Resource Opens for Businesses
Posted on 11/18/2020

To support the marketing efforts of small businesses struggling during COVID-19, the city of Aurora is opening a new Small Business Content Creation Studio—believed to be one of the first of its kind launched by a municipality nationwide.

Currently based at The People’s Building, 9995 E. Colfax Ave., the studio is designed to provide Aurora businesses the space and equipment they need to create effective online marketing content.

The pandemic has forced many restaurants and retailers to reduce their fixed expenses, including marketing budgets. Acknowledging that marketing can serve as a fundamental element that can actually help a small business recover more quickly, the city of Aurora developed the studio as an innovative resource for businesses in need.

The studio features professional photographic cameras, lighting and space for small businesses to generate high-quality and impactful photographs and video content to enhance their online business presence. 

Use of the studio and equipment is available free of charge, but by appointment only. Appointments are limited at this time due to COVID-19 and the city’s concern for the community’s health and safety.

The city is hosting a virtual information session from 5 to 5:45 p.m. Dec. 9 for businesses that want to find out more. Additional open houses are scheduled for Spanish speakers from 5 to 5:45 p.m. Dec. 10 and for Korean speakers from 6 to 6:45 p.m. Dec. 10.

The Small Business Content Creation Studio is operating with support from the Aurora-South Metro Small Business Development Center and the city’s Office of International and Immigrant Affairs.

Businesses may take training courses on online marketing and website development through the Aurora-South Metro Small Business Development Center to learn best practices for deploying the content they create at the studio.

To connect to an information session regarding the Small Business Content Creation Studio and find out more, visit AuroraGov.org/CCStudio. To ask questions, email ccstudio@auroragov.org.

The Small Business Content Creation Studio is one of the ways the city of Aurora continues to support Aurora small businesses throughout the pandemic, including distributing millions of dollars in federal CARES funds through grant programs and the Aurora Ramps Up program to help restaurants operate in temporary spaces outdoors.

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